Creative & Marketing Communications
Throughout fall quarter, but especially during the month of December, Sara went above and beyond in managing our social media accounts. She has consistently provided thoughtful analysis of the channels and has utilized Instagram insights to inform her content schedule based on popularity of topics and demographics of our audience. This month, Sara created a family of templates to use with each content type, to provide a more streamlined feed on our channels. She continues to explore hand lettering techniques through cheerful and lovely holiday/important moment cards, and I honestly want to turn them all into a calendar. :) She also turned the Campus Assist List into a series of posts, highlighting the critical services that not everyone knows about. Interspersed with the important information posts are fun looks at notable alumni, flashbacks to bygone eras of campus history, and interesting behind the scenes notes about filming locations on campus. Sara has done an amazing job of growing our accounts not just in follower or engagement numbers, but also by creating a feed that is informative, positive, interesting, and fun. Add in her supervision of our inaugural Administrative Intern, and I guarantee you'll be impressed. Sara has created an organized, streamlined process of management for the accounts and a clear definition of expectations and assignments for our intern. She has helped him hone his organizational skills and pushes him to explore areas of interest. In December, he gave a presentation to the SA Comms leadership team with an overview of our channels' growth throughout the fall quarter and shared some of the insights he has gained by utilizing market research and the reporting tools to plan for future content/engagement goals and it knocked our socks off! Sara has proven herself to be a competent, insightful, and innovative professional and I look forward to seeing how she continues to lead the department in new and exciting ways!